WhatsApp may introduce peer-to-peer payments in India before the end of this year. According to a report from The Ken,
an India-based news website, WhatsApp will use a government-backed
system named as the Unified Payments Interface (UPI) to allow users to
send each other money in the app.
The arrival of peer-to-peer payments in WhatsApp has been on the market for a while. The app’s co-founder, Brian Acton, said in February that WhatsApp was “in early stages” of investigating such a service during a trip to India. Meanwhile, Facebook, which owns WhatsApp, rolled out peer-to-peer payments to its Messenger app in the US in 2015.
Though WhatsApp hasn’t confirmed or denied any of these claims, it seems pretty likely that P2P payments will roll out soon. David Marcus, the former PayPal president who works as the Vice President of Messaging Products at Facebook, spoke to Wired in 2015 about the potential for Facebook’s payments scheme.
He said that this could not only be used for P2P payments but also for seamless payments between consumers and businesses. “The margins on payments aren’t that high, and we want the broadest reach. Businesses will want to pay to be featured or promoted — which is a bigger opportunity for us,” said Marcus.
WhatsApp is likely to follow a similar path. We already know it wants businesses on the platform in a substantial way and building the foundation for integrated payments will open up a whole new avenue for monetization. Whether this process will begin this year in India remains yet to be seen, but we don’t have to wait long to find out.
The arrival of peer-to-peer payments in WhatsApp has been on the market for a while. The app’s co-founder, Brian Acton, said in February that WhatsApp was “in early stages” of investigating such a service during a trip to India. Meanwhile, Facebook, which owns WhatsApp, rolled out peer-to-peer payments to its Messenger app in the US in 2015.
Though WhatsApp hasn’t confirmed or denied any of these claims, it seems pretty likely that P2P payments will roll out soon. David Marcus, the former PayPal president who works as the Vice President of Messaging Products at Facebook, spoke to Wired in 2015 about the potential for Facebook’s payments scheme.
He said that this could not only be used for P2P payments but also for seamless payments between consumers and businesses. “The margins on payments aren’t that high, and we want the broadest reach. Businesses will want to pay to be featured or promoted — which is a bigger opportunity for us,” said Marcus.
WhatsApp is likely to follow a similar path. We already know it wants businesses on the platform in a substantial way and building the foundation for integrated payments will open up a whole new avenue for monetization. Whether this process will begin this year in India remains yet to be seen, but we don’t have to wait long to find out.
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