[ Phone Launch ] YU launches Yureka Black in India

YU Mobiles, a subsidiary of Micromax, announced the launch of its next smartphone – Yureka Black – today.

The launch comes close to the reports of Micromax planning to shut down YU Televentures. The company has launched nine smartphones in two years since inception, but the last device was launched was in August 2016.

The YU Yureka was the company’s maiden smartphone launched in 2014, but the Yureka Black is not just a new color variant but also an overhaul in terms of specifications and design to keep up with the times.

YU Yureka Black Specifications

Operating System: Android 6.0.1 Marshmallow
Display: 5-inch Full HD (1920 x 1080) | 2.5D curved glass | Corning Gorilla Glass 3
Processor: 1.4 Ghz octa-core Qualcomm Snapdragon 439 MSM8937 | Adreno 505 GPU
RAM: 4 GB LPDDR3
Internal Storage: 32 GB; expandable up to 128GB using microSD card
Front Camera: 8 MP
Rear Camera: 13 MP Sony IMX 258 | f/2.0 aperture | 5 element lens
Battery: 3000 mAh
Weight: 142 grams

While Android Marshmallow out of the box is disappointing, thankfully, the company has shared that Android Nougat update for the smartphone would arrive soon – mid of July, that is. The beta for the same will be available right away on YU forums.

Available in two color variants – Chrome Black and Matte Black – the YU Yureka Black will be exclusively available on Flipkart only starting 12:00 AM on June 6 at a price tag of ₹8,999 ($140).

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