Skip to main content

[Tech News] Google Chrome Canary and Dev Builds now have Built-In Ad Blocker

https://www1-lw.xda-cdn.com/files/2017/03/Chrome-Feature-Image-Orange-810x298_c.png


Google depends on advertising for its revenue. It is to serve this purpose that the company collects all relevant data across all of its users. Our browsing habits, our shopping-related searches, our weekly schedule — all of these are of interest to Google because they grant an insight into our lives, allowing Google to serve personalized ads that have a higher chance to resonate with viewers.


So earlier this year, when reports emerged that Google was looking to incorporate an ad blocker in Google Chrome  – its main browser that serves millions of Android users – many people were initially surprised. After all, ads are Google’s forte, so blocking them natively seems like a strange idea. However, the reports clarified that even though the ad blocker would be turned on by default, it will only block out those specific types of ads that are deemed too intrusive and that negatively affect a user’s browsing experience.

Some users on Google Chrome’s Canary and Dev branches are now seeing a new option within the app’s settings called “Ads”, which is where the user-facing toggle for the ad blocker will reside. The ad blocker is toggled on by default, but you do have the option to turn it off.

This setting focuses squarely on intrusive ads and not all ads (as other ad blockers usually do). The definition of intrusive ads, and the boundaries of said classification, are being decided by the Coalition for Better Ads, which Google participates in. The new standards define what offending ads are by how they hamper the user experience, and Google utilizes these standards to block out intrusive advertisements.

Implementing a native ad blocker that targets negative ads will actually increase ad revenue for Google. Many ad block users look for ways to filter out terrible and intrusive ads, and using an ad blocker means that other acceptable and non-intrusive advertisements also get caught in the same net.

What are your thoughts on Google Chrome’s native ad blocker? Let us know in the comments below!




Labels:

Comments

Post a Comment

Popular posts from this blog

[TechLeaks] Moto X4 image leaks showing off glass back, dual camera, thin side bezels

Update: The first image of the Moto X4 has leaked (see above). It was recently posted on Twitter by Evan Blass and shows the front as well as the back of the upcoming smartphone. The device looks a lot like the rest of the Moto lineup with its large circular camera housing on the rear and the fingerprint scanner positioned on the front, below the screen. The image shows the gold version of the Moto X4, although we do expect to see it in a few other color options once it’s officially released. One of the smartphones we’re really looking forward to from Motorola this year isn’t a refresh to the Moto Z , but rather the return of the Moto X lineup in the Moto X4. With specs and rumors flying around, Evan Blass has taken to Twitter to share the first good look at the upcoming device. The latest addition to the Moto X lineup, the Moto X4, is expected to be a return to the Motorola that once got us excited , at least to an extent. Whereas the Moto Z line focuses on premium sp...
Post a Comment
Read more >>

[Phone Launch] Xiaomi launches its first Android One smartphone named Mi A1

Xiaomi unveiled the Mi A1 earlier today in New Delhi, and the phone marks a shift in strategy for the manufacturer. While all Xiaomi phones thus far have featured MIUI, the Mi A1 offers stock Android. The phone is the first in a new lineup of Android One devices, with Google looking to aggressively target the budget segment in emerging markets. The highlight of the Mi A1 is its dual camera setup at the back with a 12 MP wide-angle and a 12 MP telephoto lens. The 50 mm telephoto lens captures the main image and the wide-angle lens assists with the depth of field measurement, and the two lenses work together to create a bokeh. The telephoto lens enables up to 2x optical zoom and for even further shots, Mi A1 offers up to 10x digital zoom. Also, like the Pixel and Pixel XL by Google in the past, the Mi A1 offers unlimited high-quality photo storage on Google Photos. Xiaomi Mi A1 Specifications Operating System Android 7.1.2 Nougat Display 5.5-inch IPS LCD 192...
Post a Comment
Read more >>